SEO

5 Awesome Link Building Strategies for 2017

5 Awesome Link Building Strategies for 2017

A solid SEO strategy includes building links that will give your site exactly wh...

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6 Effective Steps To Run A Successful Email Marketing Campaign

6 Effective Steps To Run A Successful Email Marketing Campaign

Checking our email is probably one of the first things we do in the morning. We want to check if we receive emails from our colleagues or even newsletters from our favorite product...

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6 Effective Steps To Run A Successful Email Marketing Campaign

6 Effective Steps To Run A Successful Email Marketing Campaign

Blog, Email Marketing, SEO

Checking our email is probably one of the first things we do in the morning. We want to check if we receive emails from our colleagues or even newsletters from our favorite products and service providers.

Email marketing has been seen as an effective tool to reach audiences more personally. Each day, 269 billion emails are sent. 90% of adults and 74% of teenagers use email regularly.

However, we cannot deny that there’s a lot of competition for attention. So, here are 7 steps on how to run a successful email marketing campaign.

Create Attractive Optin Forms

We need a list of people on our email list to run a successful email campaign. One of the easiest ways is to generate more attractive optin forms on our site.

Optin forms are being completed by users who acknowledge interest in our products and services. There are different types of optin forms including welcome gates, lightbox popups, and exit-intent popups that are proven effective in grabbing users’ attention.

Build Up An Email List

Apart from subscribers who filled-up optin forms, there are other ways on how to develop a sizeable email list, depending on your online and offline marketing strategies.

Upon building your email list, you need to classify them into multi subgroups according to their personality, interests, and buying behavior, as well as how many times they want to receive newsletters.

Craft Your Subject Line And Copy

The subject line plays a crucial role in email marketing because it gives the impression to readers whether to click and open your email. Make it direct-to-the-point, personalized and engaging.

For the email marketing copy, create a hook that will catch the interest of the reader. Make it personalized by addressing their name. Do not pitch your offer too early. You can delve into them by writing personal stories that they can relate to. Make them want to finish reading everything.

Professional Email Marketing Design

If your email layout and design look terrible, it will reflect your company so bad. Your design is also a factor that will make them stay in your email.

Make it look professional!

Use responsive email templates suitable for phone, tablet, and desktop use.

Get Whitelisted

Use reputable email service to make sure your email lands in their inbox, not the spam.

You can also get whitelisted to ensure that your email gets delivered properly. Getting whitelisted allows you to be marked as a friend, in which you will be added to their address book.

Use Analytics to Make Improvements

A more efficient and cost effective way to know the performance of your email is by using analytics. The three main analytics is the open rate, click through rate and number of unsubscribers.

Through analytics, you can access the number of unopened emails, the percentage of readers going to your offer, and the people who canceled their subscription, among others.

Conclusion

Email marketing is in fact undead. It is thriving to be still one of the most effective marketing tools in the internet world. You just have to be strategic to win the campaign.

Infographic by: blog.mailify.com
4 Amazing Annual SEO Conferences around the World

4 Amazing Annual SEO Conferences around the World

Blog, SEO Conferences

In the world of SEO, the community is rather small, which makes networking and connections matter in the industry. Attending annual SEO conferences is an excellent way to reach potential clients and create relationships with people in the industry and develop beneficial communities.

SEO Conferences are also vital for staying on top of the latest trends, strategies, and tips to help increase traffic. So, what are the best must-attend events in the industry? Here are four amazing annual SEO conferences around the world.

Mozcon


Moz is one of the most popular events that are held for knowledgeable leaders in the SEO industry. The MozCon event is an excellent opportunity to create networks and built relationships with other professionals in the field.

MozCon is geared towards experienced digital marketers that move way beyond the essentials of SEO techniques. The primary goal of the MozCon event is to bring awareness to new strategies and tips that SEO professionals can use to improve conversions and business.

Inbound Conference


The annual Inbound Conference is focused on inbound marketing, which combines technology and commercialization in a light atmosphere. The conference also gives attendees the opportunity to build relationships and network without inbound marketers and giants such as Hub Spot’s Dharmesh Shah, Brian Halligan, and Seth Godin.

The event is sponsored by Hub Spot, making the perfect opportunity to gain access to knowledge of sessions, certification courses, and networking events with the biggest leaders in inbound marketing.

SMX Advanced


Most SEO conferences are focused on internet marketing professionals who are still starting out in the industry. That is not the case at SX Advanced. The event is geared towards an audience that is comprised of experienced professionals in web marketing, which allows the conference to skip all the basic sessions of SEO tactics and move towards advanced strategies.

The SMX Advanced conference provides a useful outlet for SEO professionals to connect and join in with the event’s discussions on the latest trends in the search marketing world. It is a great place to learn more techniques build connections with other experts in the industry that can help to create a stronger SEO community.

Ad:tech


Ad:tech is an annual event that is held in eight countries all over the world to cover the constantly-changing landscape of advertising and SEO technology. The conference is held for marketers, agencies, brand strategists and publishers as ad:tech helps you navigate through the changes of the leading technology structures and help you to stay ahead of the game so that you can provide a higher advantage for your brand.

The primary goal is to build relationships with experts in the industry, educate the local Adtech community and discuss the latest ideas in an enjoyable environment.

Conclusion

Attending SEO conferences are critical in this industry. With so many events held every year, you could spend an entire year networking with other SEO experts and learn more about SEO techniques.

Have you attended any of these conferences? Do you have a favourite SEO event that we missed? Comment below and let us know!

4 Reasons Why You Should Start Implementing Structured Data on Your Site

4 Reasons Why You Should Start Implementing Structured Data on Your Site

Blog, Structured Data

Structured Data is meant to help search engines understand what the content is. It will allow users to see the value of a website before they even visit the page as valuable data is displayed on the SERPs.

While Google’s algorithm is quite complex for simple readers, it often tends to misunderstand what category the content is assigned to. In that case, not using structure data will put the site at the right of overlooking nearly 85% of the data.

Here are four reasons why you should start implementing structured data on your site.

Structured Data Helps the Search Engine Help You

Today’s search engines are relatively modern and can help you find relevant and valuable information that you’re looking for. While your content is relevant and provides values for your readers, keep in mind that search engines function differently than humans.

While they may appear similar, search engines like Google, Yahoo, and Bing don’t follow the same rules or patterns as the other. This is due to structured data. The term refers to the format and structure in an understandable way that allows search engines to format, filter, and refine search engine results for increased clarity and accuracy.

Structured Data Uses Helpful Tools and Resources

When it comes to search engines, they have provided adequate tools and resources for others to understand the concept of structured data markups and how to best use it.

For example, Google has a structured data testing tool and markup helper that helps provide useful insights into different URLs and markups as well as show you how to update your site.

Structured Data Provides Multiple Opportunities

The value of structured data provides multiple opportunities you can use on your pages. The most popular form of structured data is the Microdata, which is a collaborative initiative of Google, Yahoo, and Bing.

The second type of structured data is RFDa, which uses some different features and properties such as HTML tags to describe and assign information. This method is best used for advanced webmasters as it is the most sophisticated method.

The easiest method of structured data is the JSON-LD. It is a lightweight linked data format that is easy for humans to read and write.

Structured Data is an Important Part of the Web Ecosystem

Structured data is used to highly the specific types of content in search results as sites do their job by marking their content with standard formats and schemes. Web sites have a limited understanding of web page content that identifies the keywords.

Let’s say you have a site that talks about Apple. The search engine would identify the keyword Apply, but would not be able to determine if the site is about the actual fruit for the brand.

This is where structured data comes in. The information stored in structured data is used to generate rich snippets, which are the extra bits of information that show up on the search result.

Conclusion

It is critical to understand that importance of implementing structured data on your site as it will increase the page’s visibility in search engine results. Consider these top four reasons why you should start implementing structured data on your site.

6 Questions You Should Ask Any SEO Company Before Hiring Them

6 Questions You Should Ask Any SEO Company Before Hiring Them

Blog, SEO

Before you hire an SEO Company, it is crucial to ask the right questions to help build the success of your website. The process doesn’t have to be a challenge if you know the right questions to ask.

Here are six questions you should ask any SEO company before hiring them.

Experience: May I have a list of references of your current and past clients?

Any reputable SEO company should be open to sharing their list of present and former clients along with their project sales and contact information. The references would help you determine just how effective the SEO company is as well as very if they did work on the specific projects they take pride.

While former clients may not always be able to provide accurate analytics, they should be able to provide information on their impact on the search ranking, especially in gaining and audience and conversions.

Does your company abide by Google’s practices and guidelines?

You will want to choose a company that strictly follows the webmaster guidelines and practices, which prohibits 12 SEO tricks, such as automatically generating spam content and adding hidden text and links.

If the consultant working on your site does not follow those types of guidelines, your site will be dismissed to a small ranking result. Or worse, Google may even ban it from the search results.

Can you guarantee that my website will become the #1 ranking on Google, Yahoo, and Bing?

If their answer is yes, turn around and walk away. A reputable SEO company will not give promises of high expectations as it is impossible to guarantee a number one ranking on all search engines. Consider their answer as a red flag, especially if they claim to have an inside relationship with any search engine that will get your priority ranking.

Will you share the changes to my site with me?

SEO will usually require some changes and adjustments to your existing web page coding. This means it is important to know exactly what the company plans to do and how many web pages will be needed. If you want the candidate to get your permission before accessing and changing your web page code, be sure to let them know.

How will be communicated and how often?

The styles and standards of SEO company’s customer services will vary per group. You will need to find someone who can fit your needs and create a positive approach.

Ask the company how they prefer to handle communication. Do they prefer to talk in person, via Skype, phone, or email? Find out how often they plan to reach out with status updates.

What happens when the contract expires?

When the contract expires, or you decide to terminate it early, you must still be in complete ownership of the optimised web content you paid. You will want to ensure that the contract states exactly what happens when you part ways as this will not change to remove any content they might have added, optimised or modified.

Got any other questions you think website owners should ask before hiring an SEO company? Comment below and tell us what you think!

Source: www.entrepreneur.com

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5 Key Differences between White Hat and Black Hat SEO

5 Key Differences between White Hat and Black Hat SEO

Blog, SEO

The differences between white hat and black hat SEO relates to the techniques that are used to improve the search engine ranking for a website or page.

Search Engine Optimisation, also known as SEO, is the process of how a site can improve the quality of traffic that enters. The higher ranking the site has, the more visitors the site will gain. SEO helps to determine the ranking based on principles. However, there are differences between white hat and black hat SEO when applying the principles.

So what are the differences? Here are five key differences between white hat and black hat SEO.

Meaning

White hat SEO refers to the use of practising proper methods to achieve high rankings in the search engine. It conforms to the designs of the search engine without the use of deception. The White hat will comply with all aspects of the search engine guidelines.

However, Black Hat SEO refers to the attempts to improve the rankings in ways that are not entirely approved by search engines. It uses techniques to get search rankings in an inappropriate manner. Black hat SEO goes against the principles of the current guidelines of the search engine.

Features and Techniques

White Hat SEO techniques are used to create content for users rather than search engines. The primary goal is to promote easier accessibility. It focuses on relevance and readable content that is both well-structured and well-written for those who plan to read it.

Black hat SEO techniques to include characteristics that go against the rules and regulations of search engine guidelines. This means that it creates a poor user experience with unethical content is non-visual and visual ways to search engine and human users.

Status

White hat SEO not only follows the SEO guidelines but also aims to ensure that all content that is indexed by search engines is also the same content that users will see. Meanwhile, black hat SEO goes against the approved search engine guidelines.

Linking

White hat SEO focuses on building relevant inbound links from only trust sources as well as cross-link pages that are placed internally in areas where claimed appropriate. Black hat SEO includes doorway and cloak pages, keyword stuffing, hidden texts and links, link farming, and comment spam.

Results

Black hat SEO practices may be known to help produce quick results for the page but also has a higher risk of penalty if Google discovers the site breaking the rules. It is a short solution to fixing the long-term issue of building organic search traffic.

With White Hat SEO, the practices may take longer than black hat SEO but will lead to long-term quality results.

Conclusion

SEO is considered to be made up of half art and half science. The wide range of opinions among experts vary, however, most agree that using white hat SEO techniques will take longer to improve search rankings. The combination of good content, appropriate keywords and smart marketing will provide lasting results.

Do you use white hat or black hat SEO for your website or web page? What do you prefer to use? Comment below and let us know what you think!

How to Install a CGI Script – The Complete Beginner’s Guide

How to Install a CGI Script – The Complete Beginner’s Guide

Blog, CGI Script

Looking to install CGI scripting? This complete beginner’s guide is used for those with minimal experience to install CGI scripts. We will cover the full guide to installing CGI scripts and how to get you started.

What is a CGI script?

Short for Common Gateway Interface, CGI is a small, software program that offers a reliable way for web servers to communicate within the browser. This program provides communication in ways that is not possible through HTML by itself.

With more CGI scripts are written in Perl, it is a common programming language that is used to produce CGI scripts. A Perl script is a standard text file that is written in Perl language with a .cgi extension. These are server-side scripts that are executed with the output of the shown script on the browser.

Key facts you should know…

Check Support

Before you look for characters, check to see if the web host supports the site and if you have the authority to use them. Some hosts don’t allow it. If you see a folder called CGI-bin when uploading HTML files, then you may be allowed to use GCI scripts.

On the other hand, some hosts will allow you to request that they produce a CGI-bin for you as it is not always provided by default. Other hosts may want to test and approve scripts before giving you the permission to use them.

Use a Text Editor

While you won’t have much to edit, you will still need a text editor to write the script based on your website needs. If anything, a text editor will work better than a word processor as a word processor will add formatting to the file and break the script. Whichever you plan to use, it is important that you can save the file as a plain text.

Find an FTP Program

You will need an FTP program, which comes with the variety of a commercial Pro version or a free lite version. Either option will work as long as it is uploading in ASCII mode. Use common sense to help you get through the installation as CGI can be time-consuming and frustrating.

Configuration

If you have your CGI-bin, there’s a good chance that there may also be a CGI script. You can find out by looking at your web host’s FAQ page, site’s control panel, support documents, or set-up message. One of the most common errors for webmasters is installing CGI scripts with a wrong path.

Check Script for Instructions

If you’ve already got the script open to use the path must be correct or else the server will not work. While you’ve got the script open, check for feedback regarding any variables that require configuring. Occasionally, you may find more than one. Comments are lines that begin with # – the pound sign.

Installation

Once you have determined the script for the server, it is time to upload the CGI script. When it comes to uploading the CGI scripts, be sure to use them in ASCII mode. As the CGI script is a text file, it must only be loaded in ASCII mode. Technically, the scripts can be executed from any directory as most hosts will allow it from the CGI-bin. After you upload the script, you are not finished. You must use the correct permission for the files the CGI script uses.

Understand the Appropriate Permission for Files

There are three types of data access with three different permissions per group. The UNIX servers will allow you to set different access levels. While you don’t have to thoroughly understand this step necessarily, it is important to know what permissions the script has.

Image by Tecmint.com

GROUPS

Group – the group consists of added users on the server. You will be allowed to remove their permission when necessary.

User – the user group only consists of the file owner in the group – which is your hosting account.

Other – this group consists of all other aspects on the server.

PERMISSIONS

Read – this allows users the ability to read and understand the data given in the file.

Write – the write permission will allow users the ability to transcribe and write a new date and remove old data from the archive.

Execute – the execute permission will allow users the ability to submit the file, only when the program or script is executable.

Ensure that your script will work before linking for public use. If the script is broken, it can cause the user’s device to skip four years.

 

What is the Purpose of the Index.php File and When to Use it?

What is the Purpose of the Index.php File and When to Use it?

Blog, Index.php File

Wondering what the index.php file is for? The index.php is a PHP file that is the entry point of any website and application. It is a file used for templates that contain a mixture of codes that will be delivered as a PHP code. It will also be modified before delivery as the system will be used by anyone with a simple HTML website.

Purpose of the Index.php File

The index.php file should be minimal as possible as it will be re-sent every single time you load a new page. The elements must be delivered in CSS files saved in the user’s cache.

The PHP engine allows you to create dynamic pages as PHP also reads HTML. This allows you to save an HTML file with the PHP extension and upload the file to the new server.

Once the service is up, you can upload the file to your server and indicate the new default web page as the new PHP file. The default web page will open when you navigate through a new domain without the specified web page.

When to Use Index.PHP

First, you must decide on the PHP extension when you plan to use a PHP code in the file. The code is anywhere between <?PHP or ? with the closing of ?> tag.

When a PHP code is not needed, you can opt for the .html extension. This is usually used when the .php extension has used that server that it must interpret the process of filing before the action is sent to the browser destination. It is the interpreter that will replace all the provided content within the <?php and ?> by the PHP code’s correct output.

However, when you use the PHP extension as a signal to the server, the PHP code process is configurable. There are also file extensions that you can also consider. If you type only the URL path without the given filename, it should look like this: http : // www.server.com/

The extensions order of which the web server searches for in an index may contain certain index documents.

For example, the Apache configuration may content single sections like:

<IfModule mod_dir.c>

DirectoryIndex

</IfModule>

This means that index document will be searched. If you incorporate the index.php and index.html within the same gold and the configurations, the index.html will always be sent through the same server.

You have the option to use index.php or the index.html. The only thing you must take care of is the PHP as well as any other language for side scripting of the server and make your website dynamic. For a login page, you can also use it as an index.html

As a beginner, it is important to keep in mind that it does not hurt your website if you plan to serve each page as a .php. Not only will using one contain solely static HTML, but Apache is quick to help any .php. You will find that php benefits your site that will allow you to create simple templates. For instance, section header and footers can be written in a single file and followed by the rest of the web pages.

The Apache server does requires a file with the .php extension. However, you may also configure the server by adding one line to the configuration file. Using a file with any PHP code extension will allow you to edit the apache and support the php also with an HTML extension.

The front controller (index.php) will ensure that everything is common within the entire site and handled correctly, regardless of which page you choose. If there are other 50 different PHP files, the site will become difficult to manage. With just a single file, you can edit it in a single place. However, with more than 50 entry points, you will need to change every single one of them to update the code.

Simply speaking, you can access the index.html file easily and get the data given. However, with the index.php, it can be difficult to access when you are unsure of what you’re looking for. For a simple index application, go for index.html. But if you want a large and protected application, choose index.php.

The 10 SEO Blogs Every Search Marketing Professional Should Read

The 10 SEO Blogs Every Search Marketing Professional Should Read

Blog, SEO, SEO Blogs

Search Marketing Professionals need to know what it takes to stay ahead of the game and in the competition. SEO blogs help SEO beginners, and experts meet terms and assist you with learning the full aspects of SEO. With that, we have narrowed down our list of favorite SEO blogs that will benefit the reader.

Here are the top 10 SEO blogs every search marketing professional should read.

SEO Book

SE0 Book is the blog of one of the largest names in the SEO industry, Aaron Wall. SEO book is a well-respected source for SEO information and education. You will find posts regarding updates on search engines that affect rankings and trends that provide commentary on the evolution of online marketing.

The Backlinko SEO Blog by Brian Dean

As founder of Backlinko, Brian Dean runs the traffic generation business that focuses building quality links, SEO knowledge, conversions, and content marketing. Brian Dean has helped countless businesses increase their ranking and search traffic just by using his particular strategies that you won’t hearable elsewhere.

ClickZ

ClickZ is a large hub blog that provides useful information on the latest news and trends to help digital professionals stay on track and in the know of what is happening in the world of SEO. As an online publication, ClickZ is also the largest resource of information, interactive news, advice, research, opinion, and reference in the online world.

GrowthHackers SEO

Growth Hacks is the premier site for SEO collaboration and growth. Here you can get inspired to build an effective strategy and growth marketing programs for your SEO needs. The SEO category offers some of the best tips and advice that will help you achieve a higher rank and bring in more traffic.

Search Engine Roundtable

Search Engine Roundtable provides an excellent research on search engines and marketing from various segments of web traffic and users. The mission of this blog is to provide readers with a single, yet powerful source of information to find more interesting threads based on SEO. Search Engine Roundtable reports on the most recent and latest threads that take place in Search Engine Marketing, SEM forums.

Search Engine Journal

Search Engine Journal covers the aspects of marketing with daily tips and information regarding SEO expertise. SEJ offers in-depth guides and tutorials on how to achieve successful SEO, news, reports, observational content, argumentative content and trends written by expecting guest writers. The site focuses on SEO, social media, digital marketing, content marketing, as well as paid research. You will find at least five to ten articles posted daily, so be sure to subscribe and gain the most benefits.

Search Engine Watch

Search Engine Watch was created for readers to share their knowledge and expertise on SEO. SWE provides useful tips and information regarding successful web search, SEO analysis, information on the industry and guidance on helping site owners improve their ability to find direct links on search engines. Readers can also upload pictures and videos from SEO conference and connect with other SEO masters around the world.

Search Engine Land

Search Engine Land offers daily news regarding search engine optimization trends. Here you will find news and trends on paid search advertising, search marketing, and search engine optimization plus advice, tips, tactics, expert knowledge and guides on how to achieve successful search results.

Quicksprout

Niel Patel is not only an SEO expert but also the founder of Kissmetrics & Quicksprout. As the best in the field of search engine optimization, he shares his practical advice and results that come out of technique used personally by him through experience. Patel has helped countless companies like NBC, Amazon, Viacom, HP and GM increase their revenue. He is also considered as one of the top influencers on the web and top 10 online marketers according to Forbes.

The Moz Blog

Based in Seattle, Washington, Moz, the search engine optimization company offers a blog hub for search marketers to give helpful insight and knowledge. It is a free web tool that can check page authority, domain authority, and root domain. The blog provides useful tools, education services and resources for marketers. It is run by the industry’s top experts that offer the best insight, research, guides, and advice to help you level up on your SEO marketing skills.

Keeping your SEO knowledge sharp with all the right tools with help you with the latest industry content and build your marketing expertise.

7 Tools Every Professional SEO Should Use

7 Tools Every Professional SEO Should Use

Blog, SEO Tools

Web site owners understand the importance of analyzing your website by using tools that can help build a robust and efficient site. It’s better to use the essential tools that will provide a high return to help analyze your site and how it is doing from time to time.

Here are seven tools every professional SEO should use.

Neil Patel SEO Analyzer


The online SEO analyzer will allow you to type in your site URL and instantly analyze your site. It is a free and easy to use tool that offers a real insider’s look at how well your site is doing with SEO.

The site also includes the ability to compare your site against others in the same industry. You will be able to gain a better insight of your competition and learn to improve your ranking.

Technical SEO Tools


Setting the foundation of your site is a vital step to reaching the “Nirvana” of optimization. This means you must get to know how the website functions and the issues it may have.

Woorank


While Woorank appears to be another website analyzer, it does provide necessary insight to generating reports of your site. Woorank would first display a section with the geodata that provides the social shareability. The mobile section is also another feature

Keyword Planner


Keyword planner is the best place to start when you plan on doing keyword research. It provides functionality that focuses on Ad Words generation instead of directly keyword research.

The keyword planner offers a free Ad Words tool to help build new search network campaigns and expand ones that exist. You can see a list of keywords, how they perform, and create a keyword list by multiplying lists of keywords together.

You can use statistics like search volume to help you decide the best keywords and get forecasts of estimated conversions and predicted clicks. The Keyword Planner can provide a great tool that depends on our bid, budget, behavior in the industry, and products that all influence the success of your campaigns.

MozBar


The primary objective of SEO has to do with knowing the right concepts. MozBar will help you discover the right tools at a glance and generate an instant report on the site you visit. The MozBar tool provides the page elements, link data, and page attributes.

Ranking Tools


Knowing the current rankings of your site is highly relevant as it allows you to keep track of your online marketing strategies. You will determine which strategies work and what doesn’t. Using Ranking tools will help you focus on the efforts of your campaign, build traffic, and maximise the ROI.

Link Building Tools


Google says we shouldn’t focus on link building. However, it still stands as the greatest factors of ranking for SEO sites. Methods of link building in the past are proven to be manipulative while providing the right content will raise awareness of the site and become an authority on the subject matter.

These are just the essential tools that every professional SEO should use. If you have any tools you think are worth mentioning on this list, leave us a comment below.

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What is Dynamic Page Optimization and Why Does it Matter?

What is Dynamic Page Optimization and Why Does it Matter?

Blog, Dynamic Page Optimization

If you plan on developing a strong presence online, then you will need to use the power of SEO, or search engine optimization. For websites that are dynamically driven, using search engine optimization can often be a challenge.

What is Dynamic Page Optimization?

An active page can be defined as a site that uses a database to pull and provide to its users. Databases in this dynamic nature include services, products, articles, and events. Webmasters of dynamic pages have the responsibility to convince Google as well as other search engines to index anywhere from two pages to thousands of pages.

While standard HTML websites don’t change the content of static pages, a dynamic web page displays accurate information in response to objections. The database connects to the internet site with a generated response only through the combined data.

Dynamic Pages are easy to update since it is connected directly to the database. It is also much simpler than regular HTML websites where you will need to change the content on each and every page on a site.  Creating new pages with existing pages is done through minor adjustments of information in the database or the visual presentation.

Website owners must optimize their page to make it more attractive and easy to comprehend for users. What they key to dynamic page optimization is to blend the files that are created when users perform a particular activity on the site.

For an active website, the pages are assembled as to how they are requested. Most service languages as ASP, JSP, and PHP-powered sites follow this optimization technology by encouraging dynamic content development. Dynamically generated pages allow original applications that range from random quote generators, e-commerce, and full web applications like Yahoo and Hotmail.

Two Types of Dynamic Web Pages

As a dynamic web page displays different content for every time, the page may change based on the time of day, users that view the page, or the type of user interaction.

Server-Side Scripting

Dynamic web pages that change when the site is visited or loading serves generated content. When a web page is loaded, there will be pages to login, submission forms, forums, and shopping carts that serve users.

Client-Side Scripting

To use client-side scripting makes that the web page will change in response to a call to action within the web page such as the keyboard or a mouse action. This type of scripting will generate content based on the user’s computer.

Dynamic vs. Static Website

While a static web page does not change, it usually contains a variety of HTML, JavaScript and CSS files that make up a simple server. A dynamic website provides a backend written language like PHP, Node.js, Rube, Python, etc.

HTML pages are pre-generated in a static publishing system as the software is stored as flat files and ready to serve. This approach is much less flexible than a dynamic generation as it is often ignored as an option. However, the majority of content sites consists of static pages and powered by static generated content without the loss of user functionality.

The Advantage of Reliability

Going through a web application can be a stressful process that reduces the stress of a published web site. If the actual CMS explodes, the website will still be fine. Dynamic pages execute on the query. Users can send their questions to search engines and be coded into a link of the dynamic page. However, a search engine does not know how to search the search function – or questions you should ask for that matter.

Dynamic scripts require certain information before they return to the content of the page such as the necessary cookie data, query string, and session id. Search spiders usually stop indexing a dynamic site only because they cannot answer the questions.

Search engines rely on content rather than the flashy elements in a web page. They are programmed in a way to read only text and ignore all flash items such as images, videos, frames, etc. Some search engines are not even able to locate the page easy, especially with dynamic optimization. If the site does not search engine friendly, your page may end up losing visitors and traffic.

Templates and Dynamic Websites

The greatest benefit of templating a dynamic website is easy to do update and change in modifications. However, using model optimization will leave you with some challenges.

First, how you optimize your model will determine how you handle thousands of pages. There is a level of tailoring that must be factored in with your design and production to incorporate new variables in your templates.

Do you use Dynamic Page Optimization for your website? Comment below and tell us what you think!

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6 Effective Steps To Run A Successful Email Marketing Campaign

6 Effective Steps To Run A Successful Email Marketing Campaign

Checking our email is probably one of the first things we do in the morning. We want to check if we receive emails from ...
4 Amazing Annual SEO Conferences around the World

4 Amazing Annual SEO Conferences around the World

In the world of SEO, the community is rather small, which makes networking and connections matter in the industry. Atten...
4 Reasons Why You Should Start Implementing Structured Data on Your Site

4 Reasons Why You Should Start Implementing Structured Data on Your Site

Structured Data is meant to help search engines understand what the content is. It will allow users to see the value of ...
6 Questions You Should Ask Any SEO Company Before Hiring Them

6 Questions You Should Ask Any SEO Company Before Hiring Them

Before you hire an SEO Company, it is crucial to ask the right questions to help build the success of your website. The ...