5 Awesome Link Building Strategies for 2017

5 Awesome Link Building Strategies for 2017

A solid SEO strategy includes building links that will give your site exactly wh...

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5 Key Differences between White Hat and Black Hat SEO

5 Key Differences between White Hat and Black Hat SEO

Blog, SEO,

The differences between white hat and black hat SEO relates to the techniques that are used to improve the search engine ranking for a website or page.

Search Engine Optimisation, also known as SEO, is the process of how a site can improve the quality of traffic that enters. The higher ranking the site has, the more visitors the site will gain. SEO helps to determine the ranking based on principles. However, there are differences between white hat and black hat SEO when applying the principles.

So what are the differences? Here are five key differences between white hat and black hat SEO.


White hat SEO refers to the use of practising proper methods to achieve high rankings in the search engine. It conforms to the designs of the search engine without the use of deception. The White hat will comply with all aspects of the search engine guidelines.

However, Black Hat SEO refers to the attempts to improve the rankings in ways that are not entirely approved by search engines. It uses techniques to get search rankings in an inappropriate manner. Black hat SEO goes against the principles of the current guidelines of the search engine.

Features and Techniques

White Hat SEO techniques are used to create content for users rather than search engines. The primary goal is to promote easier accessibility. It focuses on relevance and readable content that is both well-structured and well-written for those who plan to read it.

Black hat SEO techniques to include characteristics that go against the rules and regulations of search engine guidelines. This means that it creates a poor user experience with unethical content is non-visual and visual ways to search engine and human users.


White hat SEO not only follows the SEO guidelines but also aims to ensure that all content that is indexed by search engines is also the same content that users will see. Meanwhile, black hat SEO goes against the approved search engine guidelines.


White hat SEO focuses on building relevant inbound links from only trust sources as well as cross-link pages that are placed internally in areas where claimed appropriate. Black hat SEO includes doorway and cloak pages, keyword stuffing, hidden texts and links, link farming, and comment spam.


Black hat SEO practices may be known to help produce quick results for the page but also has a higher risk of penalty if Google discovers the site breaking the rules. It is a short solution to fixing the long-term issue of building organic search traffic.

With White Hat SEO, the practices may take longer than black hat SEO but will lead to long-term quality results.


SEO is considered to be made up of half art and half science. The wide range of opinions among experts vary, however, most agree that using white hat SEO techniques will take longer to improve search rankings. The combination of good content, appropriate keywords and smart marketing will provide lasting results.

Do you use white hat or black hat SEO for your website or web page? What do you prefer to use? Comment below and let us know what you think!

How to Install a CGI Script – The Complete Beginner’s Guide

How to Install a CGI Script – The Complete Beginner’s Guide

Blog, CGI Script,

Looking to install CGI scripting? This complete beginner’s guide is used for those with minimal experience to install CGI scripts. We will cover the full guide to installing CGI scripts and how to get you started.

What is a CGI script?

Short for Common Gateway Interface, CGI is a small, software program that offers a reliable way for web servers to communicate within the browser. This program provides communication in ways that is not possible through HTML by itself.

With more CGI scripts are written in Perl, it is a common programming language that is used to produce CGI scripts. A Perl script is a standard text file that is written in Perl language with a .cgi extension. These are server-side scripts that are executed with the output of the shown script on the browser.

Key facts you should know…

Check Support

Before you look for characters, check to see if the web host supports the site and if you have the authority to use them. Some hosts don’t allow it. If you see a folder called CGI-bin when uploading HTML files, then you may be allowed to use GCI scripts.

On the other hand, some hosts will allow you to request that they produce a CGI-bin for you as it is not always provided by default. Other hosts may want to test and approve scripts before giving you the permission to use them.

Use a Text Editor

While you won’t have much to edit, you will still need a text editor to write the script based on your website needs. If anything, a text editor will work better than a word processor as a word processor will add formatting to the file and break the script. Whichever you plan to use, it is important that you can save the file as a plain text.

Find an FTP Program

You will need an FTP program, which comes with the variety of a commercial Pro version or a free lite version. Either option will work as long as it is uploading in ASCII mode. Use common sense to help you get through the installation as CGI can be time-consuming and frustrating.


If you have your CGI-bin, there’s a good chance that there may also be a CGI script. You can find out by looking at your web host’s FAQ page, site’s control panel, support documents, or set-up message. One of the most common errors for webmasters is installing CGI scripts with a wrong path.

Check Script for Instructions

If you’ve already got the script open to use the path must be correct or else the server will not work. While you’ve got the script open, check for feedback regarding any variables that require configuring. Occasionally, you may find more than one. Comments are lines that begin with # – the pound sign.


Once you have determined the script for the server, it is time to upload the CGI script. When it comes to uploading the CGI scripts, be sure to use them in ASCII mode. As the CGI script is a text file, it must only be loaded in ASCII mode. Technically, the scripts can be executed from any directory as most hosts will allow it from the CGI-bin. After you upload the script, you are not finished. You must use the correct permission for the files the CGI script uses.

Understand the Appropriate Permission for Files

There are three types of data access with three different permissions per group. The UNIX servers will allow you to set different access levels. While you don’t have to thoroughly understand this step necessarily, it is important to know what permissions the script has.

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Group – the group consists of added users on the server. You will be allowed to remove their permission when necessary.

User – the user group only consists of the file owner in the group – which is your hosting account.

Other – this group consists of all other aspects on the server.


Read – this allows users the ability to read and understand the data given in the file.

Write – the write permission will allow users the ability to transcribe and write a new date and remove old data from the archive.

Execute – the execute permission will allow users the ability to submit the file, only when the program or script is executable.

Ensure that your script will work before linking for public use. If the script is broken, it can cause the user’s device to skip four years.


What is the Purpose of the Index.php File and When to Use it?

What is the Purpose of the Index.php File and When to Use it?

Blog, Index.php File,

Wondering what the index.php file is for? The index.php is a PHP file that is the entry point of any website and application. It is a file used for templates that contain a mixture of codes that will be delivered as a PHP code. It will also be modified before delivery as the system will be used by anyone with a simple HTML website.

Purpose of the Index.php File

The index.php file should be minimal as possible as it will be re-sent every single time you load a new page. The elements must be delivered in CSS files saved in the user’s cache.

The PHP engine allows you to create dynamic pages as PHP also reads HTML. This allows you to save an HTML file with the PHP extension and upload the file to the new server.

Once the service is up, you can upload the file to your server and indicate the new default web page as the new PHP file. The default web page will open when you navigate through a new domain without the specified web page.

When to Use Index.PHP

First, you must decide on the PHP extension when you plan to use a PHP code in the file. The code is anywhere between <?PHP or ? with the closing of ?> tag.

When a PHP code is not needed, you can opt for the .html extension. This is usually used when the .php extension has used that server that it must interpret the process of filing before the action is sent to the browser destination. It is the interpreter that will replace all the provided content within the <?php and ?> by the PHP code’s correct output.

However, when you use the PHP extension as a signal to the server, the PHP code process is configurable. There are also file extensions that you can also consider. If you type only the URL path without the given filename, it should look like this: http : //

The extensions order of which the web server searches for in an index may contain certain index documents.

For example, the Apache configuration may content single sections like:

<IfModule mod_dir.c>



This means that index document will be searched. If you incorporate the index.php and index.html within the same gold and the configurations, the index.html will always be sent through the same server.

You have the option to use index.php or the index.html. The only thing you must take care of is the PHP as well as any other language for side scripting of the server and make your website dynamic. For a login page, you can also use it as an index.html

As a beginner, it is important to keep in mind that it does not hurt your website if you plan to serve each page as a .php. Not only will using one contain solely static HTML, but Apache is quick to help any .php. You will find that php benefits your site that will allow you to create simple templates. For instance, section header and footers can be written in a single file and followed by the rest of the web pages.

The Apache server does requires a file with the .php extension. However, you may also configure the server by adding one line to the configuration file. Using a file with any PHP code extension will allow you to edit the apache and support the php also with an HTML extension.

The front controller (index.php) will ensure that everything is common within the entire site and handled correctly, regardless of which page you choose. If there are other 50 different PHP files, the site will become difficult to manage. With just a single file, you can edit it in a single place. However, with more than 50 entry points, you will need to change every single one of them to update the code.

Simply speaking, you can access the index.html file easily and get the data given. However, with the index.php, it can be difficult to access when you are unsure of what you’re looking for. For a simple index application, go for index.html. But if you want a large and protected application, choose index.php.

The 10 SEO Blogs Every Search Marketing Professional Should Read

The 10 SEO Blogs Every Search Marketing Professional Should Read

Blog, SEO, SEO Blogs,

Search Marketing Professionals need to know what it takes to stay ahead of the game and in the competition. SEO blogs help SEO beginners, and experts meet terms and assist you with learning the full aspects of SEO. With that, we have narrowed down our list of favorite SEO blogs that will benefit the reader.

Here are the top 10 SEO blogs every search marketing professional should read.

SEO Book

SE0 Book is the blog of one of the largest names in the SEO industry, Aaron Wall. SEO book is a well-respected source for SEO information and education. You will find posts regarding updates on search engines that affect rankings and trends that provide commentary on the evolution of online marketing.

The Backlinko SEO Blog by Brian Dean

As founder of Backlinko, Brian Dean runs the traffic generation business that focuses building quality links, SEO knowledge, conversions, and content marketing. Brian Dean has helped countless businesses increase their ranking and search traffic just by using his particular strategies that you won’t hearable elsewhere.


ClickZ is a large hub blog that provides useful information on the latest news and trends to help digital professionals stay on track and in the know of what is happening in the world of SEO. As an online publication, ClickZ is also the largest resource of information, interactive news, advice, research, opinion, and reference in the online world.

GrowthHackers SEO

Growth Hacks is the premier site for SEO collaboration and growth. Here you can get inspired to build an effective strategy and growth marketing programs for your SEO needs. The SEO category offers some of the best tips and advice that will help you achieve a higher rank and bring in more traffic.

Search Engine Roundtable

Search Engine Roundtable provides an excellent research on search engines and marketing from various segments of web traffic and users. The mission of this blog is to provide readers with a single, yet powerful source of information to find more interesting threads based on SEO. Search Engine Roundtable reports on the most recent and latest threads that take place in Search Engine Marketing, SEM forums.

Search Engine Journal

Search Engine Journal covers the aspects of marketing with daily tips and information regarding SEO expertise. SEJ offers in-depth guides and tutorials on how to achieve successful SEO, news, reports, observational content, argumentative content and trends written by expecting guest writers. The site focuses on SEO, social media, digital marketing, content marketing, as well as paid research. You will find at least five to ten articles posted daily, so be sure to subscribe and gain the most benefits.

Search Engine Watch

Search Engine Watch was created for readers to share their knowledge and expertise on SEO. SWE provides useful tips and information regarding successful web search, SEO analysis, information on the industry and guidance on helping site owners improve their ability to find direct links on search engines. Readers can also upload pictures and videos from SEO conference and connect with other SEO masters around the world.

Search Engine Land

Search Engine Land offers daily news regarding search engine optimization trends. Here you will find news and trends on paid search advertising, search marketing, and search engine optimization plus advice, tips, tactics, expert knowledge and guides on how to achieve successful search results.


Niel Patel is not only an SEO expert but also the founder of Kissmetrics & Quicksprout. As the best in the field of search engine optimization, he shares his practical advice and results that come out of technique used personally by him through experience. Patel has helped countless companies like NBC, Amazon, Viacom, HP and GM increase their revenue. He is also considered as one of the top influencers on the web and top 10 online marketers according to Forbes.

The Moz Blog

Based in Seattle, Washington, Moz, the search engine optimization company offers a blog hub for search marketers to give helpful insight and knowledge. It is a free web tool that can check page authority, domain authority, and root domain. The blog provides useful tools, education services and resources for marketers. It is run by the industry’s top experts that offer the best insight, research, guides, and advice to help you level up on your SEO marketing skills.

Keeping your SEO knowledge sharp with all the right tools with help you with the latest industry content and build your marketing expertise.

7 Tools Every Professional SEO Should Use

7 Tools Every Professional SEO Should Use

Blog, SEO Tools,

Web site owners understand the importance of analyzing your website by using tools that can help build a robust and efficient site. It’s better to use the essential tools that will provide a high return to help analyze your site and how it is doing from time to time.

Here are seven tools every professional SEO should use.

Neil Patel SEO Analyzer

The online SEO analyzer will allow you to type in your site URL and instantly analyze your site. It is a free and easy to use tool that offers a real insider’s look at how well your site is doing with SEO.

The site also includes the ability to compare your site against others in the same industry. You will be able to gain a better insight of your competition and learn to improve your ranking.

Technical SEO Tools

Setting the foundation of your site is a vital step to reaching the “Nirvana” of optimization. This means you must get to know how the website functions and the issues it may have.


While Woorank appears to be another website analyzer, it does provide necessary insight to generating reports of your site. Woorank would first display a section with the geodata that provides the social shareability. The mobile section is also another feature

Keyword Planner

Keyword planner is the best place to start when you plan on doing keyword research. It provides functionality that focuses on Ad Words generation instead of directly keyword research.

The keyword planner offers a free Ad Words tool to help build new search network campaigns and expand ones that exist. You can see a list of keywords, how they perform, and create a keyword list by multiplying lists of keywords together.

You can use statistics like search volume to help you decide the best keywords and get forecasts of estimated conversions and predicted clicks. The Keyword Planner can provide a great tool that depends on our bid, budget, behavior in the industry, and products that all influence the success of your campaigns.


The primary objective of SEO has to do with knowing the right concepts. MozBar will help you discover the right tools at a glance and generate an instant report on the site you visit. The MozBar tool provides the page elements, link data, and page attributes.

Ranking Tools

Knowing the current rankings of your site is highly relevant as it allows you to keep track of your online marketing strategies. You will determine which strategies work and what doesn’t. Using Ranking tools will help you focus on the efforts of your campaign, build traffic, and maximise the ROI.

Link Building Tools

Google says we shouldn’t focus on link building. However, it still stands as the greatest factors of ranking for SEO sites. Methods of link building in the past are proven to be manipulative while providing the right content will raise awareness of the site and become an authority on the subject matter.

These are just the essential tools that every professional SEO should use. If you have any tools you think are worth mentioning on this list, leave us a comment below.


What is Dynamic Page Optimization and Why Does it Matter?

What is Dynamic Page Optimization and Why Does it Matter?

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If you plan on developing a strong presence online, then you will need to use the power of SEO, or search engine optimization. For websites that are dynamically driven, using search engine optimization can often be a challenge.

What is Dynamic Page Optimization?

An active page can be defined as a site that uses a database to pull and provide to its users. Databases in this dynamic nature include services, products, articles, and events. Webmasters of dynamic pages have the responsibility to convince Google as well as other search engines to index anywhere from two pages to thousands of pages.

While standard HTML websites don’t change the content of static pages, a dynamic web page displays accurate information in response to objections. The database connects to the internet site with a generated response only through the combined data.

Dynamic Pages are easy to update since it is connected directly to the database. It is also much simpler than regular HTML websites where you will need to change the content on each and every page on a site.  Creating new pages with existing pages is done through minor adjustments of information in the database or the visual presentation.

Website owners must optimize their page to make it more attractive and easy to comprehend for users. What they key to dynamic page optimization is to blend the files that are created when users perform a particular activity on the site.

For an active website, the pages are assembled as to how they are requested. Most service languages as ASP, JSP, and PHP-powered sites follow this optimization technology by encouraging dynamic content development. Dynamically generated pages allow original applications that range from random quote generators, e-commerce, and full web applications like Yahoo and Hotmail.

Two Types of Dynamic Web Pages

As a dynamic web page displays different content for every time, the page may change based on the time of day, users that view the page, or the type of user interaction.

Server-Side Scripting

Dynamic web pages that change when the site is visited or loading serves generated content. When a web page is loaded, there will be pages to login, submission forms, forums, and shopping carts that serve users.

Client-Side Scripting

To use client-side scripting makes that the web page will change in response to a call to action within the web page such as the keyboard or a mouse action. This type of scripting will generate content based on the user’s computer.

Dynamic vs. Static Website

While a static web page does not change, it usually contains a variety of HTML, JavaScript and CSS files that make up a simple server. A dynamic website provides a backend written language like PHP, Node.js, Rube, Python, etc.

HTML pages are pre-generated in a static publishing system as the software is stored as flat files and ready to serve. This approach is much less flexible than a dynamic generation as it is often ignored as an option. However, the majority of content sites consists of static pages and powered by static generated content without the loss of user functionality.

The Advantage of Reliability

Going through a web application can be a stressful process that reduces the stress of a published web site. If the actual CMS explodes, the website will still be fine. Dynamic pages execute on the query. Users can send their questions to search engines and be coded into a link of the dynamic page. However, a search engine does not know how to search the search function – or questions you should ask for that matter.

Dynamic scripts require certain information before they return to the content of the page such as the necessary cookie data, query string, and session id. Search spiders usually stop indexing a dynamic site only because they cannot answer the questions.

Search engines rely on content rather than the flashy elements in a web page. They are programmed in a way to read only text and ignore all flash items such as images, videos, frames, etc. Some search engines are not even able to locate the page easy, especially with dynamic optimization. If the site does not search engine friendly, your page may end up losing visitors and traffic.

Templates and Dynamic Websites

The greatest benefit of templating a dynamic website is easy to do update and change in modifications. However, using model optimization will leave you with some challenges.

First, how you optimize your model will determine how you handle thousands of pages. There is a level of tailoring that must be factored in with your design and production to incorporate new variables in your templates.

Do you use Dynamic Page Optimization for your website? Comment below and tell us what you think!





7 Tips on Doing Guest Posting the Right Way

7 Tips on Doing Guest Posting the Right Way

Blog, Guest Posting,

One of the most efficient ways to increase your blog traffic and grow your community is through guest posting. If you’re trying to increase your rank and step up your blogging game, guest posts should be among of the top must-do goals.

But how can you create an ideal guest post in a field of cluttered guest bloggers? What can you do improve your post and make yourself stand out?

Here are seven tips on doing guest posting the right way.

Tip #1: Research the actual site you’re pitching for

Before you decide to write on the topic you are proposing, take the time to study whether the site has already written or topic or what they lack You can do with this a simple Google search.

Creating content they needed will open more opportunities as no blog will want to publish another post on the same topic we already covered.

Tip #2: Your guest post topic should be unique

The uniqueness of the topic should be the most basic concept that many bloggers seem to forget. Writing a guest post means that you should create content that will inspire the blogger and readers alike. Put time into coming up with a creative angle that hasn’t been written before, or one that is written in a whole new way.

Is your content unique and though provoking? Will it catch the attention of readers who are tired of reading the same thing over and over?

Tip #3: Demonstrate your readership of the blog

While this may sound obvious, you may not believe just how many pitches blogs get from people who didn’t even bother to look at their page. Letting the editor know how often you read the blog will pay out in the end and even put you the lead above everyone else who doesn’t follow the blog.

Tip #4: Write an intriguing introduction

One issue many writers have is taking too long to get to the point of the post. The trick is to pull the readers in as taking too long will lose the reader’s attention.

Tip #5: Aim for long term results

One of the top goals of writing a guest post should be to build traffic and increase the growth of subscribers. Consider the ranking for the keywords phrases included and how they benefit the site.

Tip #6: Make your guest post part of an anchor text strategy

The anchor text strategy (read more here: what is anchor text) is the text you use when linking to a post. The choice of anchor text will play a huge role in search engine rankings.

Tip #7: Make your guest post aimed at newbies

Believe it or not – most readers who actively interact with content, subscribe and buy products are most likely beginners. Create topics that will appeal to new readers.

Have these helpful tips worked for you? Got any more tips for fellow writers who are looking to build fantastic guest posts? Leave a comment below and share your tips with us!

The 6 Most Important On-Page Ranking Factors

The 6 Most Important On-Page Ranking Factors

Blog, On-Page Ranking,

With the major growth in blog pages today, many are just starting to blog and enjoy running their site. However, not every writer understands what SEO is and how to use it.

Search Engine Optimization (SEO) constructs the web pages and implements the various techniques that are used to help increase your ranking on the search engine. The higher your page ranks, the more traffic your website will get.

An on-page SEO refers to the things you can do on your site to help you increase your rank, such as internal linking, Meta tags, page titles, etc.

Here are the six most important on-page ranking factors.

1. Page Titles

The page title is the most important factor of SEO on-page ranking as the more closer the keyword is to the beginning of the title tag the most higher it ranks with search engines. Each of your page and posts should provide its original title that includes the main keyword for the page.

2. Meta Tags and Descriptions

For every page on your site, include a particular set of keywords in the form of Meta tags. All Meta tags must be relevant keywords to your content. This will make your site readable as it will insert information into HTML format.

Meta descriptions are also important to include as they are used in the search results when the page is listed. An ideal Meta description will be relatively short

3. URL Structure

Add search-friendly URLS to every page of your site. This is highly recommended as using short URLs will perform better in search engine results. URLs must include targeted keywords for a search engine to rank and perform better. The location is also a major factor as it will play a significant influence on the site’s search engine ranking.

4. Keywords

Including relevant keywords to your site will help search engines determine that your content is for. However, try not to excessively overuse and repeat keywords as this can lead to your site being banned from other search engines. Try to keep your keyword density to roughly less than 2%.

5. Multimedia

Using multimedia images within the content is one of the major factors to making your web page visually appealing for readers. You can use images to help build attention and improve your site SEO to break up chunks of text.

Be sure to include relevant keywords, alt text, and descriptions of the uploaded images and make them more useful.

6. Internal Linking

Placing your links to other related web pages is a great way of building your site. Using internal links may be helpful in SEO as it not only makes it easier for your visitors to navigate through the site. It also helps your site become easy to find in search engines.


These six most important on-page ranking factors are just some of the ways you can improve your on-page SEO. Be sure to combine these elements to contribute to improving your overall site and web traffic.

5 Awesome Link Building Strategies for 2017

5 Awesome Link Building Strategies for 2017

Blog, Link Building Strategies,

A solid SEO strategy includes building links that will give your site exactly what the search engine is looking for when it comes to high ranking quality websites. White hat link building is a commonly misunderstood factor in a solid SEO strategy for quality rankings.

For those who are simply looking for the best strategies, here are five awesome link building strategies for 2017.

Create Viral Content

Creating viral content is the process of publishing content that is both shareable and valuable on your website, then sending it on traditional social networks. If you create viral content, others will want to share it and lead to a high amount of backlinks without your involvement.

Write a Guest Post

Guest posting is the process of writing an article that will be submitted on another website that is not yours. Not only will writing a guest post give you access to a new audience, but it will also help you secure valuable backlinks to your site.

To get the most out of this strategy, partner with popular, established blogs and send your best content to their sites. Creating a guest post is mainly about the relationship you build with another site and their loyal audience. It is not a strategy that can be used to send old articles to secure another link.

Build Links through Email

Developing in-content links will play an influential role in the process of link building in 2017. In-content links are the body content that refers to the site’s pages in a process called email link building. This is where you would email potential websites and request that your link is placed on a relevant topic on their page.

Create Infographics

Writers like to share infographics on their site. Infographics are images of characteristic data in an attractive visual image. Take the time to create and develop an interesting infographic that will be likely shared all over the web and result in new links every time your graphic is used and referenced on another site.

Creating an infographic that is worthwhile can take both time and money. However, when the image is done right, the investment will surely pay off regarding some links you will ultimately receive as a result of your distribution.

Analyze Competitor Links

Analyze the links of your competitors by using SEO sites that allow you to view websites that are linking to your competitors’ sites. Viewing your competitors’ backlink profile will give you plenty of ideas for sources that will be useful to your web page as well.


Focus on creating content that is relevant to problems you are trying to solve on your site. Become an expert and dispense quality and valuable information to attract readers and prove your authority with these link building strategies for 2017.

Got any helpful tips to help others create their link building strategies for 2017? Comment below and let us know what you think!

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5 Key Differences between White Hat and Black Hat SEO

5 Key Differences between White Hat and Black Hat SEO

The differences between white hat and black hat SEO relates to the techniques that are used to improve the search engine...
How to Install a CGI Script – The Complete Beginner’s Guide

How to Install a CGI Script – The Complete Beginner’s Guide

Looking to install CGI scripting? This complete beginner’s guide is used for those with minimal experience to install CG
What is the Purpose of the Index.php File and When to Use it?

What is the Purpose of the Index.php File and When to Use it?

Wondering what the index.php file is for? The index.php is a PHP file that is the entry point of any website and applica...
The 10 SEO Blogs Every Search Marketing Professional Should Read

The 10 SEO Blogs Every Search Marketing Professional Should Read

Search Marketing Professionals need to know what it takes to stay ahead of the game and in the competition. SEO blogs he...