Checking our email is probably one of the first things we do in the morning. We want to check if we receive emails from our colleagues or even newsletters from our favorite products and service providers. Email marketing has been seen as an effective tool to reach audiences more personally. Each day, 269 billion emails are sent. 90% of adults and 74% of teenagers use email regularly. However, we cannot deny that there’s a lot of competition for attention. So, here are 7 steps on how to run a successful email marketing campaign. Create Attractive Optin Forms We need a list of people on our email list to run a successful email campaign. One of the easiest ways is to generate more attractive optin forms on our site. Optin forms are being completed by users who acknowledge interest
In the world of SEO, the community is rather small, which makes networking and connections matter in the industry. Attending annual SEO conferences is an excellent way to reach potential clients and create relationships with people in the industry and develop beneficial communities. SEO Conferences are also vital for staying on top of the latest trends, strategies, and tips to help increase traffic. So, what are the best must-attend events in the industry? Here are four amazing annual SEO conferences around the world. Mozcon Moz is one of the most popular events that are held for knowledgeable leaders in the SEO industry. The MozCon event is an excellent opportunity to create networks and built relationships with other professionals in the field. MozCon is geared towards experien...
Structured Data is meant to help search engines understand what the content is. It will allow users to see the value of a website before they even visit the page as valuable data is displayed on the SERPs. While Google’s algorithm is quite complex for simple readers, it often tends to misunderstand what category the content is assigned to. In that case, not using structure data will put the site at the right of overlooking nearly 85% of the data. Here are four reasons why you should start implementing structured data on your site. Structured Data Helps the Search Engine Help You Today’s search engines are relatively modern and can help you find relevant and valuable information that you’re looking for. While your content is relevant and provides values for your readers, keep in min
Before you hire an SEO Company, it is crucial to ask the right questions to help build the success of your website. The process doesn’t have to be a challenge if you know the right questions to ask. Here are six questions you should ask any SEO company before hiring them. Experience: May I have a list of references of your current and past clients? Any reputable SEO company should be open to sharing their list of present and former clients along with their project sales and contact information. The references would help you determine just how effective the SEO company is as well as very if they did work on the specific projects they take pride. While former clients may not always be able to provide accurate analytics, they should be able to provide information on their impact on th
The differences between white hat and black hat SEO relates to the techniques that are used to improve the search engine ranking for a website or page. Search Engine Optimisation, also known as SEO, is the process of how a site can improve the quality of traffic that enters. The higher ranking the site has, the more visitors the site will gain. SEO helps to determine the ranking based on principles. However, there are differences between white hat and black hat SEO when applying the principles. So what are the differences? Here are five key differences between white hat and black hat SEO. Meaning White hat SEO refers to the use of practising proper methods to achieve high rankings in the search engine. It conforms to the designs of the search engine without the use of deception. Th...
Looking to install CGI scripting? This complete beginner’s guide is used for those with minimal experience to install CGI scripts. We will cover the full guide to installing CGI scripts and how to get you started. What is a CGI script? Short for Common Gateway Interface, CGI is a small, software program that offers a reliable way for web servers to communicate within the browser. This program provides communication in ways that is not possible through HTML by itself. With more CGI scripts are written in Perl, it is a common programming language that is used to produce CGI scripts. A Perl script is a standard text file that is written in Perl language with a .cgi extension. These are server-side scripts that are executed with the output of the shown script on the browser. Key facts
Wondering what the index.php file is for? The index.php is a PHP file that is the entry point of any website and application. It is a file used for templates that contain a mixture of codes that will be delivered as a PHP code. It will also be modified before delivery as the system will be used by anyone with a simple HTML website. Purpose of the Index.php File The index.php file should be minimal as possible as it will be re-sent every single time you load a new page. The elements must be delivered in CSS files saved in the user’s cache. The PHP engine allows you to create dynamic pages as PHP also reads HTML. This allows you to save an HTML file with the PHP extension and upload the file to the new server. Once the service is up, you can upload the file to your server and indicat
Search Marketing Professionals need to know what it takes to stay ahead of the game and in the competition. SEO blogs help SEO beginners, and experts meet terms and assist you with learning the full aspects of SEO. With that, we have narrowed down our list of favorite SEO blogs that will benefit the reader. Here are the top 10 SEO blogs every search marketing professional should read. SEO Book SE0 Book is the blog of one of the largest names in the SEO industry, Aaron Wall. SEO book is a well-respected source for SEO information and education. You will find posts regarding updates on search engines that affect rankings and trends that provide commentary on the evolution of online marketing. The Backlinko SEO Blog by Brian Dean As founder of Backlinko, Brian Dean runs the traffic g...
Web site owners understand the importance of analyzing your website by using tools that can help build a robust and efficient site. It’s better to use the essential tools that will provide a high return to help analyze your site and how it is doing from time to time. Here are seven tools every professional SEO should use. Neil Patel SEO Analyzer The online SEO analyzer will allow you to type in your site URL and instantly analyze your site. It is a free and easy to use tool that offers a real insider’s look at how well your site is doing with SEO. The site also includes the ability to compare your site against others in the same industry. You will be able to gain a better insight of your competition and learn to improve your ranking. Technical SEO Tools Setting the foundation
If you plan on developing a strong presence online, then you will need to use the power of SEO, or search engine optimization. For websites that are dynamically driven, using search engine optimization can often be a challenge. What is Dynamic Page Optimization? An active page can be defined as a site that uses a database to pull and provide to its users. Databases in this dynamic nature include services, products, articles, and events. Webmasters of dynamic pages have the responsibility to convince Google as well as other search engines to index anywhere from two pages to thousands of pages. While standard HTML websites don’t change the content of static pages, a dynamic web page displays accurate information in response to objections. The database connects to the internet site with