What is Dynamic Page Optimization and Why Does it Matter?

If you plan on developing a strong presence online, then you will need to use the power of SEO, or search engine optimization. For websites that are dynamically driven, using search engine optimization can often be a challenge.

What is Dynamic Page Optimization?

An active page can be defined as a site that uses a database to pull and provide to its users. Databases in this dynamic nature include services, products, articles, and events. Webmasters of dynamic pages have the responsibility to convince Google as well as other search engines to index anywhere from two pages to thousands of pages.

While standard HTML websites don’t change the content of static pages, a dynamic web page displays accurate information in response to objections. The database connects to the internet site with a generated response only through the combined data.

Dynamic Pages are easy to update since it is connected directly to the database. It is also much simpler than regular HTML websites where you will need to change the content on each and every page on a site.  Creating new pages with existing pages is done through minor adjustments of information in the database or the visual presentation.

Website owners must optimize their page to make it more attractive and easy to comprehend for users. What they key to dynamic page optimization is to blend the files that are created when users perform a particular activity on the site.

For an active website, the pages are assembled as to how they are requested. Most service languages as ASP, JSP, and PHP-powered sites follow this optimization technology by encouraging dynamic content development. Dynamically generated pages allow original applications that range from random quote generators, e-commerce, and full web applications like Yahoo and Hotmail.

Two Types of Dynamic Web Pages

As a dynamic web page displays different content for every time, the page may change based on the time of day, users that view the page, or the type of user interaction.

Server-Side Scripting

Dynamic web pages that change when the site is visited or loading serves generated content. When a web page is loaded, there will be pages to login, submission forms, forums, and shopping carts that serve users.

Client-Side Scripting

To use client-side scripting makes that the web page will change in response to a call to action within the web page such as the keyboard or a mouse action. This type of scripting will generate content based on the user’s computer.

Dynamic vs. Static Website

While a static web page does not change, it usually contains a variety of HTML, JavaScript and CSS files that make up a simple server. A dynamic website provides a backend written language like PHP, Node.js, Rube, Python, etc.

HTML pages are pre-generated in a static publishing system as the software is stored as flat files and ready to serve. This approach is much less flexible than a dynamic generation as it is often ignored as an option. However, the majority of content sites consists of static pages and powered by static generated content without the loss of user functionality.

The Advantage of Reliability

Going through a web application can be a stressful process that reduces the stress of a published web site. If the actual CMS explodes, the website will still be fine. Dynamic pages execute on the query. Users can send their questions to search engines and be coded into a link of the dynamic page. However, a search engine does not know how to search the search function – or questions you should ask for that matter.

Dynamic scripts require certain information before they return to the content of the page such as the necessary cookie data, query string, and session id. Search spiders usually stop indexing a dynamic site only because they cannot answer the questions.

Search engines rely on content rather than the flashy elements in a web page. They are programmed in a way to read only text and ignore all flash items such as images, videos, frames, etc. Some search engines are not even able to locate the page easy, especially with dynamic optimization. If the site does not search engine friendly, your page may end up losing visitors and traffic.

Templates and Dynamic Websites

The greatest benefit of templating a dynamic website is easy to do update and change in modifications. However, using model optimization will leave you with some challenges.

First, how you optimize your model will determine how you handle thousands of pages. There is a level of tailoring that must be factored in with your design and production to incorporate new variables in your templates.

Do you use Dynamic Page Optimization for your website? Comment below and tell us what you think!

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