Before you hire an SEO Company, it is crucial to ask the right questions to help build the success of your website. The process doesn’t have to be a challenge if you know the right questions to ask.
Here are six questions you should ask any SEO company before hiring them.
Experience: May I have a list of references of your current and past clients?
Any reputable SEO company should be open to sharing their list of present and former clients along with their project sales and contact information. The references would help you determine just how effective the SEO company is as well as very if they did work on the specific projects they take pride.
While former clients may not always be able to provide accurate analytics, they should be able to provide information on their impact on the search ranking, especially in gaining and audience and conversions.
Does your company abide by Google’s practices and guidelines?
You will want to choose a company that strictly follows the webmaster guidelines and practices, which prohibits 12 SEO tricks, such as automatically generating spam content and adding hidden text and links.
If the consultant working on your site does not follow those types of guidelines, your site will be dismissed to a small ranking result. Or worse, Google may even ban it from the search results.
Can you guarantee that my website will become the #1 ranking on Google, Yahoo, and Bing?
If their answer is yes, turn around and walk away. A reputable SEO company will not give promises of high expectations as it is impossible to guarantee a number one ranking on all search engines. Consider their answer as a red flag, especially if they claim to have an inside relationship with any search engine that will get your priority ranking.
Will you share the changes to my site with me?
SEO will usually require some changes and adjustments to your existing web page coding. This means it is important to know exactly what the company plans to do and how many web pages will be needed. If you want the candidate to get your permission before accessing and changing your web page code, be sure to let them know.
How will be communicated and how often?
The styles and standards of SEO company’s customer services will vary per group. You will need to find someone who can fit your needs and create a positive approach.
Ask the company how they prefer to handle communication. Do they prefer to talk in person, via Skype, phone, or email? Find out how often they plan to reach out with status updates.
What happens when the contract expires?
When the contract expires, or you decide to terminate it early, you must still be in complete ownership of the optimised web content you paid. You will want to ensure that the contract states exactly what happens when you part ways as this will not change to remove any content they might have added, optimised or modified.
Got any other questions you think website owners should ask before hiring an SEO company? Comment below and tell us what you think!