With the major growth in blog pages today, many are just starting to blog and enjoy running their site. However, not every writer understands what SEO is and how to use it.
Search Engine Optimization (SEO) constructs the web pages and implements the various techniques that are used to help increase your ranking on the search engine. The higher your page ranks, the more traffic your website will get.
An on-page SEO refers to the things you can do on your site to help you increase your rank, such as internal linking, Meta tags, page titles, etc.
Here are the six most important on-page ranking factors.
1. Page Titles
The page title is the most important factor of SEO on-page ranking as the more closer the keyword is to the beginning of the title tag the most higher it ranks with search engines. Each of your page and posts should provide its original title that includes the main keyword for the page.
2. Meta Tags and Descriptions
For every page on your site, include a particular set of keywords in the form of Meta tags. All Meta tags must be relevant keywords to your content. This will make your site readable as it will insert information into HTML format.
Meta descriptions are also important to include as they are used in the search results when the page is listed. An ideal Meta description will be relatively short
3. URL Structure
Add search-friendly URLS to every page of your site. This is highly recommended as using short URLs will perform better in search engine results. URLs must include targeted keywords for a search engine to rank and perform better. The location is also a major factor as it will play a significant influence on the site’s search engine ranking.
Including relevant keywords to your site will help search engines determine that your content is for. However, try not to excessively overuse and repeat keywords as this can lead to your site being banned from other search engines. Try to keep your keyword density to roughly less than 2%.
Using multimedia images within the content is one of the major factors to making your web page visually appealing for readers. You can use images to help build attention and improve your site SEO to break up chunks of text.
Be sure to include relevant keywords, alt text, and descriptions of the uploaded images and make them more useful.
6. Internal Linking
Placing your links to other related web pages is a great way of building your site. Using internal links may be helpful in SEO as it not only makes it easier for your visitors to navigate through the site. It also helps your site become easy to find in search engines.
These six most important on-page ranking factors are just some of the ways you can improve your on-page SEO. Be sure to combine these elements to contribute to improving your overall site and web traffic.