Structured Data is meant to help search engines understand what the content is. It will allow users to see the value of a website before they even visit the page as valuable data is displayed on the SERPs.
While Google’s algorithm is quite complex for simple readers, it often tends to misunderstand what category the content is assigned to. In that case, not using structure data will put the site at the right of overlooking nearly 85% of the data.
Here are four reasons why you should start implementing structured data on your site.
Structured Data Helps the Search Engine Help You
Today’s search engines are relatively modern and can help you find relevant and valuable information that you’re looking for. While your content is relevant and provides values for your readers, keep in mind that search engines function differently than humans.
While they may appear similar, search engines like Google, Yahoo, and Bing don’t follow the same rules or patterns as the other. This is due to structured data. The term refers to the format and structure in an understandable way that allows search engines to format, filter, and refine search engine results for increased clarity and accuracy.
Structured Data Uses Helpful Tools and Resources
When it comes to search engines, they have provided adequate tools and resources for others to understand the concept of structured data markups and how to best use it.
For example, Google has a structured data testing tool and markup helper that helps provide useful insights into different URLs and markups as well as show you how to update your site.
Structured Data Provides Multiple Opportunities
The value of structured data provides multiple opportunities you can use on your pages. The most popular form of structured data is the Microdata, which is a collaborative initiative of Google, Yahoo, and Bing.
The second type of structured data is RFDa, which uses some different features and properties such as HTML tags to describe and assign information. This method is best used for advanced webmasters as it is the most sophisticated method.
The easiest method of structured data is the JSON-LD. It is a lightweight linked data format that is easy for humans to read and write.
Structured Data is an Important Part of the Web Ecosystem
Structured data is used to highly the specific types of content in search results as sites do their job by marking their content with standard formats and schemes. Web sites have a limited understanding of web page content that identifies the keywords.
Let’s say you have a site that talks about Apple. The search engine would identify the keyword Apply, but would not be able to determine if the site is about the actual fruit for the brand.
This is where structured data comes in. The information stored in structured data is used to generate rich snippets, which are the extra bits of information that show up on the search result.
It is critical to understand that importance of implementing structured data on your site as it will increase the page’s visibility in search engine results. Consider these top four reasons why you should start implementing structured data on your site.