SEO

5 Awesome Link Building Strategies for 2017

5 Awesome Link Building Strategies for 2017

A solid SEO strategy includes building links that will give your site exactly wh...

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5 Reasons Why Your Business Should Use Google AdWords Now!

5 Reasons Why Your Business Should Use Google AdWords Now!

The marketing world has changed dramatically. Before, marketers will conduct house-to-house campaign the whole day to inform about their products and services. Now, you can display...

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The 5 Most Competitive SEO Industries in 2019

The 5 Most Competitive SEO Industries in 2019

SEO Tools

When it comes to ranking high on search engine results pages (SERPs), having an airtight SEO strategy is compulsory. Especially if you are in one of the most competitive SEO niches. These companies are forced to employ aggressive SEO strategies to ensure they are ranked high, and that their products or services are not mistaken for spam.

Having an effective and successful SEO strategy is important for all kind of businesses and niches, but a select few have to work even harder for the top spot. While some smaller businesses might not have to spend a lot of time and money on SEO and still rank high, others have to employ several strategies paired with a sufficient budget to ensure they are profitable.

Here, we uncover some of the most competitive SEO industries out there today. Companies in these industries have to work continuously to ensure they are not left behind in their competitors’ success.

iGaming

First up, we have the iGaming industry. This industry has experienced exponential growth over the past couple of years, and those running and operating online casinos, sportsbooks, and other betting platforms have to employ aggressive SEO strategies.

These companies have large teams consisting of SEO experts and developers to ensure everything is done to ensure they rank high while implementing white hat SEO strategies.

Retail and Online Shopping

You might think that retail and online shopping businesses have it fairly easy when it comes to SEO. This couldn’t be further from the truth. In the digital age, a lot of consumers’ time and shopping is spent and done online.

This means keywords are high in demand if you are opting for Google Ads as a strategy. There are also a lot of spam accounts prevalent in the niche, making it difficult for these companies to rank high.

Weight Loss

Another big contender in the list of most competitive SEO industries is none other than weight loss. Since it is one of the hottest topics on the net, people typically search for weight loss solutions that are easy to implement.

It is said that while it is very competitive, working in the niche is not as difficult or laborious as working in the iGaming industry for example. Depending on the products and keywords, you can get away with a relatively small SEO budget and a team of about 5 specialists.

Adult Entertainment

Next up, we have adult entertainment. This industry has many obstacles, one of them getting a team of people interested in working with you. The next is setting up a reputable site that can be crawled for SEO purposes.

Usually, these sites are populated with minimal text, and mostly feature video content, making it difficult to rank high. It’s also pretty competitive with loads of companies working in this niche.

Medical and Pharma

Finally, we have the pharma and medical industries which we are grouping because they are related. The biggest obstacle these industries face is the prevalence of spammy content and companies using black hat SEO strategies.

Having said that, these industries also do not require a very large team nor a big budget to rank high on SERPs. All it takes is some general SEO savvy paired with white hat SEO strategies and you’ll outrank any phony medical or pharma site.

The majority of these industries make use of clever backlink strategies which includes PBNs linking to the actual site, as well as guest posting on authoritative sites. It seems the most difficult SEO niche to get into is without a doubt iGaming.

iGaming SEO – The 7 Most Successful SEO Strategies

iGaming SEO – The 7 Most Successful SEO Strategies

SEO Tools

The world of iGaming is flooded with sites all trying to outrank and outperform competitors. While Search Engine Optimization (SEO) is important for most online businesses, it is even more for iGaming sites.

We’d even go as far as to say that without a thoughtful SEO strategy, you might as well be shooting in the dark. SEO is one of the first things every online business needs to focus on once the site goes live.

Without it, prospects won’t find you online, and you are more probably than not losing out on great opportunities to hook gamers and get them interested in joining your platform. Here, we will discuss some of the most successful SEO strategies that every iGaming business should employ.

Get Your Site’s Speed Running Optimally

We all know that consumers are getting more and more impatient. The time it takes for your site to load can mean the difference between new signups and losing new signups. If your site takes too long to load, you’ll lose money and you’ll be penalized by SERPs.

Luckily, there are loads of ways to solve this issue. If you have a team of developers, ask them to find a way to improve your site’s speed. If you don’t have a dedicated team of developers, it’s recommended to get the professionals in to get that sorted as soon as possible.

Do Some Keyword Research

As we’ve mentioned, the world of iGaming is very competitive. You need to put in the hours and the research necessary to ensure you stand out from your competitors. Doing some keyword research is key in any successful SEO strategy, there’s no way past it.

This will ensure you are using the correct phrases and words to attract more visitors and possible signups. You can either use paid tools to find the perfect keywords and phrases, or you can just do some research on your own. The important thing here is that you’ve got some strong and compelling keywords in line with your iGaming business.

Make Your Site Mobile Friendly

This point should be on every iGaming business’ must-have lists. More and more users are frequenting iGaming sites from their mobile devices. If your site is not mobile-friendly, you could be losing a lot of money. You’ll also be ranked lower in SERPs.

Whoever is responsible for building and developing your iGaming site should be on board from the get-go and ensure that everything is done to ensure your site is optimized for mobile. This will make it easier for your prospects to access your platform and you’ll rank higher.

Publish High-Quality Content

Having high-quality content is one of the older SEO strategies out there, yet it is as important today as it was a couple of years back. Without engaging and valuable content, you might as well just close shop.

Come up with content strategies that aim to add value to your clients’ and prospects’ lives, and you’ll be amazed at the rewards you can expect. The key takeaway is to focus on quality rather than quantity. If your content adds value, you can expect rewards in spades!

Implement Thoughtful Guest Posting

Some experts reckon guest posting as an SEO strategy is a dated strategy. We, on the other hand, beg to differ. The fact of the matter is it can still add value, but it takes some research and effort from your SEO team to ensure it is successful.

Find big, generic sites that function within the iGaming niche, cultivate a meaningful working relationship and start guest posting! Make sure the content they publish offers valuable insights and includes a link that will direct readers back to your site.

Get Site Visitors to Stay

One of the most important things SERPs look at when crawling sites is the time the average visitor spends on the site. If your click-through rate (CTR) is much higher than average, you may be penalized and rank lower on SERPs.

Do a thorough audit of your iGaming site to find out how your visitors are interacting with your site’s pages and content. You will then be able to identify the pages and content that needs some more attention and improvement.

Make Sure Your Site is Crawlable

Let’s face it, if Google or Bing can’t crawl and index your site, you won’t even feature on their SERPs. It doesn’t even matter if your site has all the right linking strategies, content and high loading speed, without crawlability you won’t make money.

First, make sure that Google and any other relevant SERP have indexed your site and that you’ve submitted your sitemap. Then, you can run several audits via paid tools to find any crawl issues that may keep you from reaching success and featuring on SERPs.

By implementing these failsafe SEO strategies, you will see your iGaming site reach the goals you’ve identified while increasing your return on investment.

5 Reasons Why Your Business Should Use Google AdWords Now!

5 Reasons Why Your Business Should Use Google AdWords Now!

Blog, Google AdWords

The marketing world has changed dramatically. Before, marketers will conduct house-to-house campaign the whole day to inform about their products and services. Now, you can display your products and services anywhere on the Internet, reaching thousands of people per second.

Google AdWords are among the pioneers of paid online advertising. It will allow you to create and run ads for business in Google’s search results.

Thousands of small, medium and large organizations are grateful for this advertising system, bringing them success.

When used properly, Google AdWords is really an effective marketing tool.

Here are five reasons why you should use Google AdWords now!

AdWords Increases Leads And Customers

Google Analytics is a very effective tool for lead generation. If you set your campaigns properly, it will send extremely targeted leads to your website, opt-in form or other online property.

Google AdWords reaches the people who are searching for what you have to offer. You can also use its keyword suggestion tool to know the amount of traffic for any given keyword.

Through this ad system, you can continually refine your searches to those who want to buy your products and services and send them to your website.

AdWords Is Flexible And Measurable

Any business, small or big, whatever their products and services are, can use Google AdWords as this is an extremely flexible platform.

It also has customizable options that can be used to specific keyword match types and ad extensions. You can also narrow your audience, leverage your display network or gain access to non-search sites.

AdWords is one of the most measurable of online channels. It is more transparent in providing PPC metric that portrays what works and what does not.

AdWords Is Faster Than SEO

AdWords is instant. Unlike SEO, it takes months for you to notice any results, as competitions also strive hard to achieve a high ranking.

Once you start your AdWords campaign, ads will immediately appear and will get instant impressions and clicks.

AdWords Guarantees High Return On Investment

AdWords only asks you to pay for ads people click on. Once you optimize campaigns, you can get a high return on your investments which may be impossible to achieve with other marketing platforms.

You also do not have to waste time and money on finding what’s going to work. AdWords transparency provides you a clearer picture and readily available information that will give you the best results so that you can continue to test and track your campaigns.

When you find the best areas of your campaign, focus your efforts and budget on them to achieve a higher return on investment.

AdWords Traffic Is Better

Organic traffic still remains great. However, there is some evidence that paid search traffic converts better than organic traffic – with up to two times higher conversion rates.

This may be because paid search traffic is more targeted and qualified. However, this does not work in all businesses. Conversion rates vary by industry.

Conclusion

More and more advertisers are using Google AdWords. According to Moz, 80% of search results contain AdWords ad placements. This just means that businesses entrust their success to Google AdWords now…which really actually delivers.

How to Handle Robots – Everything You Should Know About Crawlers

How to Handle Robots – Everything You Should Know About Crawlers

Crawlers, Search Engines, SEO

Firstly, if you are unfamiliar with robots and crawlers and feel a bit lost when it comes to more technical things, take a deep breath. Count to three. We’ve got your back. Even though it might seem a bit overwhelming at first, we’ll get you clued up on all the basics and need-to-know details on everything related to crawlers. What we’ve found is that using an analogy to explain the inner workings of it, it usually helps to understand basic concepts. Luckily for you, the analogy is already there!

If you are interested in sharpening your SEO skills and knowledge, we’ve got a load of other resources and articles that is very handy and insightful. Head on over to our blog that is kept updated on a regular basis for all the latest in SEO news.

So, before we jump in and discuss the ins and outs of web crawlers, let’s first take a look at a very basic definition:

A web crawler is a robot that scans the internet and websites for indexing purposes. In other words, these ‘spiders’, as they are also called, browse urls to find keywords, metadata and links to add to search engines. Some crawlers are also utilised for data mining.

Data mining is the process of getting important predictive information usually utilised by large corporations for analysis purposes. This process assists with harvesting important information such as user behaviour, and allows companies to use this information to make informed decisions about future digital endeavours.

Did you know that web crawlers have different names? They are also referred to as scutters, bots, and automatic indexers.

What does this mean to me?

As a web user, you would probably open your browser, navigate to your favourite search engine for instance Google, and type in a search query in the search bar. Here is where crawlers come into play. Once you start typing a search query, multiple crawlers are scouring the World Wide Web to find pages, articles, and websites that is relevant to your search query.

As a publisher, this may affect you in a more significant way. These crawlers are only able to gather the information of pages and websites that has been indexed and submitted to search engines. If data is not ‘listed’ with a search engine, these crawlers will not be able to find your website and feature it in search result pages.

 

Let’s take a closer look at the benefits of web crawlers.

Search engines such as Google is continuously improving their crawling programs to provide better results when users search for information on the web. Crawlers have to browse an immense amount of pages and code to deliver the best and most relevant results. If you have your own website, you still have the choice of which pages you want crawlers to pick up, and which ones you’d rather not have featured or found. Only pages that are indexed by you can be crawled, as mentioned earlier.

Google’s algorithm has become so sophisticated over the past few years, crawlers are coded in such a way that there are variables they even pick up such as spelling errors, synonyms and the like. Have you ever typed in something in Google and noticed the automated text that drops down as you type? Other things spiders look for when crawling sites is the quality and the quantity of content.

 

Key takeaways

If you have a website and you want to increase your visibility on the web, you need to be sure you understand the basics of crawling. You’ll have to also keep your site updated with fresh and high-quality content. But most importantly, you need to submit your site to search engines so that the pages you wish to be indexed and crawled can be found by crawlers. We would also advise to keep your knowledge updated as algorithms and programs change rapidly, this is afterall the tech age.

We hope you have found the article insightful and that you know a bit more about spiders, crawlers, bots, or scutters. In the meantime, be sure to go to our blog for more information on all your SEO-related questions.

How to Submit Your Site to Google – The Complete Step-by-Step Submission Guide

How to Submit Your Site to Google – The Complete Step-by-Step Submission Guide

Indexing, SEO, Sitemaps

So you have got a great site, the user experience is second to none, it is up and running, but search engines have yet to discover and crawl it. If you want to get noticed out there in the world wide web when users search things on search engines such as Google or Bing, your site will have to be indexed in order for crawlers to discover it. In this post we’ll take you through the submission process, step-by-step, so your site will be featured on search engines in no-time!

Our blog features loads of helpful content on any SEO or digital-related questions you may have. If you are unfamiliar with the importance of structured data, for instance, you’ll find handy tips and info on it right here.

Let’s get started with our submission guide and your site featured on Google’s search results pages straight away!

 

Verifying your site

First and foremost, you need to have your site verified by Google. To do this, you’ll need to take a series of certain steps. Luckily for anyone out there looking to improve their SEO efforts and ranking, Google has a ton of free tools out there to assist you in your venture, every step of the way. So, first things first. Here’s how you get your site verified by Google.

  1. If you haven’t got one, create a Google account and go to the Google Webmaster Tools.
  2. Navigate to ‘Add a site’ and select. Simply provide the url of the site you want to verify and select ‘continue.
  3. A page will open displaying a radio button – select it.
  4. While you are on the page, copy the meta tag next to the radio button and open a new tab in your browser.
  5. Now, open up the site you want to submit to Google and have indexed. Select the ‘more actions’ option and select ‘manage site’.
  6. Next, you need to select the ‘general’ option in the tab – this can be located underneath the ‘site settings’ tab.
  7. Remember the meta tag we copied in step 4? Now, you need to paste that meta tag next to ‘Verification’.
  8. Select ‘save changes’, and return to Google’s Webmaster Tools.
  9. Select ‘Verify’. Your site should now be verified by Google.

Now that your site has been verified, you need to submit your sitemap. This is another simple process if you follow our easy to follow instructions below. Please remember that should you run into a snag, Google’s free tools are very user friendly and they even offer very helpful guides, so you’ll never have to go it alone on this! Google’s free tools even include analytics and such, which, once your site has been submitted and indexed, should offer you all the necessary statistics you need to see on users and pageviews.

  1. In Google’s Webmaster tools, select the site you wish to upload the sitemap of to Google.
  2. Next, you need to navigate to ‘site configuration’, and select ‘sitemaps’.
  3. In the top right corner of the page, you will see an ‘Add’ or ‘Test Sitemap’ button. Select that button.
  4. Once you have selected ‘Add sitemap’, you should get an automatic pop-up window, in which you add the following code: /system/feeds/sitemap.
  5. If you have completed steps 1-4 to the tee, you should be able to submit your sitemap.

Once you have submitted your sitemap, your site should go through the process of being crawled by Google’s spiders and it should be indexed and featured on the search engine results page in no-time.

If you find any of these concepts a bit foreign or difficult to follow, there are tons of very helpful resources out there that can shed more light on the importance of having your site submitted and indexed to search engines such as Google. A favourite is of course Neil Patel and Moz.com. These sites are jam-packed with handy tips and guides to get you on your merry way.

We hope you have found our step-by-step guide for getting your website submitted to Google helpful and that your site is now featuring at the very top of search engines. Feel free to share your own experiences or other handy tips with us, we’d love to hear from you!

Infographic by: madlemmings.com
5 Easy Steps to Write Catchy Headlines Your Readers Can’t Resist

5 Easy Steps to Write Catchy Headlines Your Readers Can’t Resist

Article Writing, Blog, SEO

Selling your content starts with your title. The title provides readers an overview of what your article is most likely about. It also represents your content in search engines, in emails, and on social media.

It is really important that your title is catchy. No matter how much time and research you have invested in your article, but if the title sucks, it will never get read and ranked.

Here are the five easy steps to write catchy headlines your readers can’t resist.

Start With A Working Title

No pressure. Start with a draft. You don’t have to automatically generate an award-winning title.

Think about your topic and your content. Do not worry about making your title sound so creative. Just be specific so that you’ll know where your article is heading.

You can start with titles like:

  • Writing Blog Titles
  • Creating Best Headlines

Answer Their Question

As a random person on the Internet searching Google, she wants to answer her question in mind.

How to write the perfect title for my blog? What are the steps? Are their formulas? Can anyone give me tips to make an award-winning headline?

As a writer, you should anticipate what the readers want to know. Of course, readers want to know the appropriate procedure on how to come up with the best title.

Answer their question by providing them:

  • Steps
  • Ways
  • Advice
  • Guide
  • Formulas

State The Benefits

Let your readers know that when they follow your answer, they will earn benefits. Make sure that these benefits are what they really need. The benefits should be personal. Talk to them.

However, do not put any random benefit that your readers could actually not get. Be sure that these are real, backed by personal experiences, science, or any proof.

In the case of writing titles, you can apply these:

  • Formulas in Writing Blog Titles Your Readers Can’t Resist
  • Guide in Writing Headlines That Will Get You More Traffic

Correct Grammar And Punctuation

Make an impression that your content is credible through correct grammar in your titles. Your title is what your readers read first. Grammar is a factor in their decision whether to read further or not.

Punctuations can be a good add-on as well. But there are certain special characters that you should avoid. Do not use “&”, “<”, “>”, “@” and even “#”.

The acceptable symbols are ““, “:”, “?” and “!

Keep It Short And Straight

This is one the most important. Probably some of you believe that the more creative words you add to your title, the more it will attract readers. Actually, lengthy titles annoy and confuse readers.

Just keep it short and straight.

In a study, headlines with eight words had a 21% higher click through rate. On Twitter and Facebook, titles with 8 to 12 words are most liked, shared and retweeted.

So instead of 17 words:

“Want to Attract More Readers? Here Are 10 Steps How To Write Catchy Headlines And Blog Titles”

Shorten it to 11 words:

“5 Easy Steps to Write Catchy Headlines Your Readers Can’t Resist”

Conclusion

There are many styles and techniques on how to write catchy headlines. If you want to increase more traffic, consider applying SEO keywords. Just always remember that your title represents your content. It shouldn’t fail you!

6 Effective Steps To Run A Successful Email Marketing Campaign

6 Effective Steps To Run A Successful Email Marketing Campaign

Blog, Email Marketing, SEO

Checking our email is probably one of the first things we do in the morning. We want to check if we receive emails from our colleagues or even newsletters from our favorite products and service providers.

Email marketing has been seen as an effective tool to reach audiences more personally. Each day, 269 billion emails are sent. 90% of adults and 74% of teenagers use email regularly.

However, we cannot deny that there’s a lot of competition for attention. So, here are 7 steps on how to run a successful email marketing campaign.

Create Attractive Optin Forms

We need a list of people on our email list to run a successful email campaign. One of the easiest ways is to generate more attractive optin forms on our site.

Optin forms are being completed by users who acknowledge interest in our products and services. There are different types of optin forms including welcome gates, lightbox popups, and exit-intent popups that are proven effective in grabbing users’ attention.

Build Up An Email List

Apart from subscribers who filled-up optin forms, there are other ways on how to develop a sizeable email list, depending on your online and offline marketing strategies.

Upon building your email list, you need to classify them into multi subgroups according to their personality, interests, and buying behavior, as well as how many times they want to receive newsletters.

Craft Your Subject Line And Copy

The subject line plays a crucial role in email marketing because it gives the impression to readers whether to click and open your email. Make it direct-to-the-point, personalized and engaging.

For the email marketing copy, create a hook that will catch the interest of the reader. Make it personalized by addressing their name. Do not pitch your offer too early. You can delve into them by writing personal stories that they can relate to. Make them want to finish reading everything.

Professional Email Marketing Design

If your email layout and design look terrible, it will reflect your company so bad. Your design is also a factor that will make them stay in your email.

Make it look professional!

Use responsive email templates suitable for phone, tablet, and desktop use.

Get Whitelisted

Use reputable email service to make sure your email lands in their inbox, not the spam.

You can also get whitelisted to ensure that your email gets delivered properly. Getting whitelisted allows you to be marked as a friend, in which you will be added to their address book.

Use Analytics to Make Improvements

A more efficient and cost effective way to know the performance of your email is by using analytics. The three main analytics is the open rate, click through rate and number of unsubscribers.

Through analytics, you can access the number of unopened emails, the percentage of readers going to your offer, and the people who canceled their subscription, among others.

Conclusion

Email marketing is in fact undead. It is thriving to be still one of the most effective marketing tools in the internet world. You just have to be strategic to win the campaign.

Infographic by: blog.mailify.com
4 Amazing Annual SEO Conferences around the World

4 Amazing Annual SEO Conferences around the World

Blog, SEO Conferences

In the world of SEO, the community is rather small, which makes networking and connections matter in the industry. Attending annual SEO conferences is an excellent way to reach potential clients and create relationships with people in the industry and develop beneficial communities.

SEO Conferences are also vital for staying on top of the latest trends, strategies, and tips to help increase traffic. So, what are the best must-attend events in the industry? Here are four amazing annual SEO conferences around the world.

Mozcon


Moz is one of the most popular events that are held for knowledgeable leaders in the SEO industry. The MozCon event is an excellent opportunity to create networks and built relationships with other professionals in the field.

MozCon is geared towards experienced digital marketers that move way beyond the essentials of SEO techniques. The primary goal of the MozCon event is to bring awareness to new strategies and tips that SEO professionals can use to improve conversions and business.

Inbound Conference


The annual Inbound Conference is focused on inbound marketing, which combines technology and commercialization in a light atmosphere. The conference also gives attendees the opportunity to build relationships and network without inbound marketers and giants such as Hub Spot’s Dharmesh Shah, Brian Halligan, and Seth Godin.

The event is sponsored by Hub Spot, making the perfect opportunity to gain access to knowledge of sessions, certification courses, and networking events with the biggest leaders in inbound marketing.

SMX Advanced


Most SEO conferences are focused on internet marketing professionals who are still starting out in the industry. That is not the case at SX Advanced. The event is geared towards an audience that is comprised of experienced professionals in web marketing, which allows the conference to skip all the basic sessions of SEO tactics and move towards advanced strategies.

The SMX Advanced conference provides a useful outlet for SEO professionals to connect and join in with the event’s discussions on the latest trends in the search marketing world. It is a great place to learn more techniques build connections with other experts in the industry that can help to create a stronger SEO community.

Ad:tech


Ad:tech is an annual event that is held in eight countries all over the world to cover the constantly-changing landscape of advertising and SEO technology. The conference is held for marketers, agencies, brand strategists and publishers as ad:tech helps you navigate through the changes of the leading technology structures and help you to stay ahead of the game so that you can provide a higher advantage for your brand.

The primary goal is to build relationships with experts in the industry, educate the local Adtech community and discuss the latest ideas in an enjoyable environment.

Conclusion

Attending SEO conferences are critical in this industry. With so many events held every year, you could spend an entire year networking with other SEO experts and learn more about SEO techniques.

Have you attended any of these conferences? Do you have a favourite SEO event that we missed? Comment below and let us know!

4 Reasons Why You Should Start Implementing Structured Data on Your Site

4 Reasons Why You Should Start Implementing Structured Data on Your Site

Blog, Structured Data

Structured Data is meant to help search engines understand what the content is. It will allow users to see the value of a website before they even visit the page as valuable data is displayed on the SERPs.

While Google’s algorithm is quite complex for simple readers, it often tends to misunderstand what category the content is assigned to. In that case, not using structure data will put the site at the right of overlooking nearly 85% of the data.

Here are four reasons why you should start implementing structured data on your site.

Structured Data Helps the Search Engine Help You

Today’s search engines are relatively modern and can help you find relevant and valuable information that you’re looking for. While your content is relevant and provides values for your readers, keep in mind that search engines function differently than humans.

While they may appear similar, search engines like Google, Yahoo, and Bing don’t follow the same rules or patterns as the other. This is due to structured data. The term refers to the format and structure in an understandable way that allows search engines to format, filter, and refine search engine results for increased clarity and accuracy.

Structured Data Uses Helpful Tools and Resources

When it comes to search engines, they have provided adequate tools and resources for others to understand the concept of structured data markups and how to best use it.

For example, Google has a structured data testing tool and markup helper that helps provide useful insights into different URLs and markups as well as show you how to update your site.

Structured Data Provides Multiple Opportunities

The value of structured data provides multiple opportunities you can use on your pages. The most popular form of structured data is the Microdata, which is a collaborative initiative of Google, Yahoo, and Bing.

The second type of structured data is RFDa, which uses some different features and properties such as HTML tags to describe and assign information. This method is best used for advanced webmasters as it is the most sophisticated method.

The easiest method of structured data is the JSON-LD. It is a lightweight linked data format that is easy for humans to read and write.

Structured Data is an Important Part of the Web Ecosystem

Structured data is used to highly the specific types of content in search results as sites do their job by marking their content with standard formats and schemes. Web sites have a limited understanding of web page content that identifies the keywords.

Let’s say you have a site that talks about Apple. The search engine would identify the keyword Apply, but would not be able to determine if the site is about the actual fruit for the brand.

This is where structured data comes in. The information stored in structured data is used to generate rich snippets, which are the extra bits of information that show up on the search result.

Conclusion

It is critical to understand that importance of implementing structured data on your site as it will increase the page’s visibility in search engine results. Consider these top four reasons why you should start implementing structured data on your site.

6 Questions You Should Ask Any SEO Company Before Hiring Them

6 Questions You Should Ask Any SEO Company Before Hiring Them

Blog, SEO

Before you hire an SEO Company, it is crucial to ask the right questions to help build the success of your website. The process doesn’t have to be a challenge if you know the right questions to ask.

Here are six questions you should ask any SEO company before hiring them.

Experience: May I have a list of references of your current and past clients?

Any reputable SEO company should be open to sharing their list of present and former clients along with their project sales and contact information. The references would help you determine just how effective the SEO company is as well as very if they did work on the specific projects they take pride.

While former clients may not always be able to provide accurate analytics, they should be able to provide information on their impact on the search ranking, especially in gaining and audience and conversions.

Does your company abide by Google’s practices and guidelines?

You will want to choose a company that strictly follows the webmaster guidelines and practices, which prohibits 12 SEO tricks, such as automatically generating spam content and adding hidden text and links.

If the consultant working on your site does not follow those types of guidelines, your site will be dismissed to a small ranking result. Or worse, Google may even ban it from the search results.

Can you guarantee that my website will become the #1 ranking on Google, Yahoo, and Bing?

If their answer is yes, turn around and walk away. A reputable SEO company will not give promises of high expectations as it is impossible to guarantee a number one ranking on all search engines. Consider their answer as a red flag, especially if they claim to have an inside relationship with any search engine that will get your priority ranking.

Will you share the changes to my site with me?

SEO will usually require some changes and adjustments to your existing web page coding. This means it is important to know exactly what the company plans to do and how many web pages will be needed. If you want the candidate to get your permission before accessing and changing your web page code, be sure to let them know.

How will be communicated and how often?

The styles and standards of SEO company’s customer services will vary per group. You will need to find someone who can fit your needs and create a positive approach.

Ask the company how they prefer to handle communication. Do they prefer to talk in person, via Skype, phone, or email? Find out how often they plan to reach out with status updates.

What happens when the contract expires?

When the contract expires, or you decide to terminate it early, you must still be in complete ownership of the optimised web content you paid. You will want to ensure that the contract states exactly what happens when you part ways as this will not change to remove any content they might have added, optimised or modified.

Got any other questions you think website owners should ask before hiring an SEO company? Comment below and tell us what you think!

Source: www.entrepreneur.com

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