
5 Key Differences between White Hat and Black Hat SEO
The differences between white hat and black hat SEO relates to the techniques that are used to improve the search engine ranking for a website or page.
Search Engine Optimisation, also known as SEO, is the process of how a site can improve the quality of traffic that enters. The higher ranking the site has, the more visitors the site will gain. SEO helps to determine the ranking based on principles. However, there are differences between white hat and black hat SEO when applying the principles.
So what are the differences? Here are five key differences between white hat and black hat SEO.
Meaning
White hat SEO refers to the use of practising proper methods to achieve high rankings in the search engine. It conforms to the designs of the search engine without the use of deception. Th...