The world of iGaming is flooded with sites all trying to outrank and outperform competitors. While Search Engine Optimization (SEO) is important for most online businesses, it is even more for iGaming sites.
We’d even go as far as to say that without a thoughtful SEO strategy, you might as well be shooting in the dark. SEO is one of the first things every online business needs to focus on once the site goes live.
Without it, prospects won’t find you online, and you are more probably than not losing out on great opportunities to hook gamers and get them interested in joining your platform. Here, we will discuss some of the most successful SEO strategies that every iGaming business should employ.
Get Your Site’s Speed Running Optimally
We all know that consumers are getting more and more impatient. The time it takes for your site to load can mean the difference between new signups and losing new signups. If your site takes too long to load, you’ll lose money and you’ll be penalized by SERPs.
Luckily, there are loads of ways to solve this issue. If you have a team of developers, ask them to find a way to improve your site’s speed. If you don’t have a dedicated team of developers, it’s recommended to get the professionals in to get that sorted as soon as possible.
Do Some Keyword Research
As we’ve mentioned, the world of iGaming is very competitive. You need to put in the hours and the research necessary to ensure you stand out from your competitors. Doing some keyword research is key in any successful SEO strategy, there’s no way past it.
This will ensure you are using the correct phrases and words to attract more visitors and possible signups. You can either use paid tools to find the perfect keywords and phrases, or you can just do some research on your own. The important thing here is that you’ve got some strong and compelling keywords in line with your iGaming business.
Make Your Site Mobile Friendly
This point should be on every iGaming business’ must-have lists. More and more users are frequenting iGaming sites from their mobile devices. If your site is not mobile-friendly, you could be losing a lot of money. You’ll also be ranked lower in SERPs.
Whoever is responsible for building and developing your iGaming site should be on board from the get-go and ensure that everything is done to ensure your site is optimized for mobile. This will make it easier for your prospects to access your platform and you’ll rank higher.
Publish High-Quality Content
Having high-quality content is one of the older SEO strategies out there, yet it is as important today as it was a couple of years back. Without engaging and valuable content, you might as well just close shop.
Come up with content strategies that aim to add value to your clients’ and prospects’ lives, and you’ll be amazed at the rewards you can expect. The key takeaway is to focus on quality rather than quantity. If your content adds value, you can expect rewards in spades!
Implement Thoughtful Guest Posting
Some experts reckon guest posting as an SEO strategy is a dated strategy. We, on the other hand, beg to differ. The fact of the matter is it can still add value, but it takes some research and effort from your SEO team to ensure it is successful.
Find big, generic sites that function within the iGaming niche, cultivate a meaningful working relationship and start guest posting! Make sure the content they publish offers valuable insights and includes a link that will direct readers back to your site.
Get Site Visitors to Stay
One of the most important things SERPs look at when crawling sites is the time the average visitor spends on the site. If your click-through rate (CTR) is much higher than average, you may be penalized and rank lower on SERPs.
Do a thorough audit of your iGaming site to find out how your visitors are interacting with your site’s pages and content. You will then be able to identify the pages and content that needs some more attention and improvement.
Make Sure Your Site is Crawlable
Let’s face it, if Google or Bing can’t crawl and index your site, you won’t even feature on their SERPs. It doesn’t even matter if your site has all the right linking strategies, content and high loading speed, without crawlability you won’t make money.
First, make sure that Google and any other relevant SERP have indexed your site and that you’ve submitted your sitemap. Then, you can run several audits via paid tools to find any crawl issues that may keep you from reaching success and featuring on SERPs.
By implementing these failsafe SEO strategies, you will see your iGaming site reach the goals you’ve identified while increasing your return on investment.